Keynote address
On fear, culture of taboo, and building stories to overcome failure.
All tagged culture
Keynote address
On fear, culture of taboo, and building stories to overcome failure.
It’s not every day that an agency is commissioned to craft a universally recognisable symbol for a modern-day visionary like His Highness Sheikh Mohammed Bin Rashid Al Maktoum — UAE’s Vice President and Dubai’s Ruler . Here's how we crafted a brand to tell his story.
Dubai: 2020. Another decade is quickly unraveling. In contrast to popular lore, the city has begun charting an unprecedented course--one of unified resurgence.