All in Dubaiism
It’s not every day that an agency is commissioned to craft a universally recognisable symbol for a modern-day visionary like His Highness Sheikh Mohammed Bin Rashid Al Maktoum — UAE’s Vice President and Dubai’s Ruler . Here's how we crafted a brand to tell his story.
This city called Dubai has gone from being an incubator of 'small ideas' that can grow 'big' to one that supports 'big ideas' that can grow even 'bigger.' But there is hope.
Originally published on The Huffington Post as part of a collaborative snapshot of the UAE in 2010. Fellow contributors include Hisham Wyne, Sultan Saood Al Qassemi, Paul Castle and Hind Shoufani.
Dubai: 2020. Another decade is quickly unraveling. In contrast to popular lore, the city has begun charting an unprecedented course--one of unified resurgence.