Storytelling for the UAE space program this week from the Space Station has been a humble reminder of the power of storytelling, we spent eight years in the making.
All in Design
Storytelling for the UAE space program this week from the Space Station has been a humble reminder of the power of storytelling, we spent eight years in the making.
It’s not every day that an agency is commissioned to craft a universally recognisable symbol for a modern-day visionary like His Highness Sheikh Mohammed Bin Rashid Al Maktoum — UAE’s Vice President and Dubai’s Ruler . Here's how we crafted a brand to tell his story.
I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. I have never quite paused to acknowledge 'design thinking' in words like that before.
How could an agency compete with factories offering off-the-shelf solutions that are cheaper, standardised and quicker than anything we could put together? We decided to game the system.
My lessons from the alarmingly inspiring Designyatra -- bridging the divide between the irrelevance of design as a concept, and it's real global impact.