It is easy to criticise the industry in the Middle East, but the time to pelt stones at the industry is long gone. Empires have been built on the foundation of the 15% commission. What can change that?
All tagged mena
It is easy to criticise the industry in the Middle East, but the time to pelt stones at the industry is long gone. Empires have been built on the foundation of the 15% commission. What can change that?
How could an agency compete with factories offering off-the-shelf solutions that are cheaper, standardised and quicker than anything we could put together? We decided to game the system.