Branding Happiness

Norwegian Digital Travel Conference
Keynote Speaker

"As advisors to the government of Dubai and UAE, Danish and his firm Xische & Co. have spent 15 years driving antidisciplinary change from the inside. His team crafted Dubai's first ever national brand, co-authored the world's first city-wide Happiness Agenda, branded UAE's Mission to Mars, and helped launch the Blockchain strategy for the government."

"Danish shares his insights from inside the Middle East, and showcases how both the public and private sector are reimagining experiences to drive scientifically measurable happiness."

Link to event website here.