An apparent “superbrand” from several global metrics, Nakheel, a company that is a self-described vision powerhouse that turns around some of the world’s most notable developments of this coming century, has been very confused about what their brand is meant to mean. (Remember ‘Where the Vision of Dubai Gets Built?’)
Several evolutionary permutations later, one notices Dubai plastered with ‘brand campaigns’ with as much vivid recollection as the first time you…whatever comes to your mind. Having been admired and criticised both regionally and internationally for its über scale developments, or the (pun warning) ‘natural’ disaster-plans as many have touted Nakheel’s mind bending projects, there is no doubt that the company has pushed the envelope. They rightfully claim ownership of the 8th Wonder of the World.
But has the envelope been pushed too far? This discussion to be continued.
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