September 2, 2009, filed under Designness.
London has always been every brand-connoisseur’s dream. Well thought of, strategically elastic and visually delightful. The English just got it right, every time. Or so I thought.
According to design blog Brand New, The Greater London Authority (GLA) has issued a tender asking for a substantially big and complex rebranding and redesign project: London. The abbreviated version [...]
This entry was written by , posted on at 6:48 am, filed under Designness and tagged brand, dubai, identity, london, redesign, visit london.
Continue reading right here.
April 28, 2008, filed under Designness.
In the design world, a global phenomenon that is both publicly protested against and commonly practiced, is perhaps more widespread in this region than anywhere else. The Free Pitch.
Dubai feels the Pi(n)tch
A classic example is none other the capital of the World 2.0 - Dubai. The larger the company, the greater their demands for a [...]
This entry was written by , posted on at 3:25 pm, filed under Designness and tagged advertising, agency, creative agency, dubai, free pitch, pitch, xische.
Continue reading right here.
April 25, 2008, filed under Designness.
In a bid to salvage some of the legendary goodwill for the brand, controversial Chairman Howard Schultz, who is back at the helm of the coffee giant, has decided to experiment with killing the iconic green, and bringing back a closer-to-the-original twin-tailed Greek mermaid, baring breasts, hence no longer your typically Americanized PG-13 logotype.
I wonder [...]
This entry was written by , posted on at 4:25 am, filed under Designness.
Continue reading right here.
April 22, 2008, filed under Designness.
The new Xerox identity has drawn mixed responses. From being called a cricket-ball (that was perhaps myself) to something out of a 3D virtual gaming platform, but this one definitely beats them all.
According to the blog ChasingGoogle and fellow brand connoisseur OmarKassim.com, the new Xerox brandmark actually seems to have borrowed very heavily from the [...]
This entry was written by , posted on at 2:21 am, filed under Designness.
Continue reading right here.
, filed under Designness.
An apparent “superbrand” from several global metrics, Nakheel, a company that is a self-described vision powerhouse that turns around some of the world’s most notable developments of this coming century, has been very confused about what their brand is meant to mean. (Remember ‘Where the Vision of Dubai Gets Built?’)
Several evolutionary permutations later, one notices [...]
This entry was written by , posted on at 1:44 am, filed under Designness.
Continue reading right here.