Infiniti Automobiles
Global Brand Ambassador
TIME Magazine
“Design is the articulation of a hope; and technology is the means to achieve. Dubai has both.”
It’s not every day that an agency is commissioned to craft a universally recognisable symbol for a modern-day visionary like His Highness Sheikh Mohammed Bin Rashid Al Maktoum — UAE’s Vice President and Dubai’s Ruler . Here's how we crafted a brand to tell his story.
I spotted that expression in a recent interview with branding luminary Michael Beirut of Pentagram. I have never quite paused to acknowledge 'design thinking' in words like that before.
